Texas Historical Marker

Lillian Richard

Hawkins · Wood County · placed 2011

Hear Duane tell it

Wood County, Texas

Duane's take

Here's how that official marker tells it, the way I read it out on the road. Out in the Fouke community of Wood County, in the year 1891, a girl named Lillian Richard came into the world — one of eleven children born to Derry and Cornelia Richard, Cornelia's maiden name being Washington. Eleven children.

Now that right there is a household with a story in every corner. Lillian grew up in Fouke, and then in 1910 she made her move — Dallas, the big city, working initially as a cook. She was finding her footing, building something.

And then, fifteen years into that journey, in 1925, she accepted a position with the Quaker Oats Company that would take her places she might never have imagined when she first left Fouke. The role was portraying Aunt Jemima — a character that had its roots in an 1875 song, one that later got picked up and reshaped by minstrel shows, radio programs, and movies. That context matters, and it deserves to sit with you for a moment.

Lillian Richard was one of several African American women who took on this character and then traveled the country — the whole country — promoting Aunt Jemima brand pancake mix. Representing a brand built on an image that carried the full weight of that minstrel tradition. She carried that work, and all that complicated history, state by state, city by city.

Her career with Quaker Oats lasted twenty-three years. Twenty-three years on the road, in kitchens, at demonstrations, in front of crowds. And then a stroke ended it.

Lillian Richard came back home — back to Fouke, where she had started. She died in 1956 and was laid to rest in Fouke Memorial Cemetery. But here's where the story takes one more turn.

In 1995 — nearly four decades after Lillian was gone — the Texas Legislature looked back at what she had done, at the reach of that twenty-three-year career, and named Hawkins the Pancake Capital of Texas. Because of her legacy. A woman born one of eleven kids in Fouke, who moved to Dallas with nothing but work ethic, who spent twenty-three years crisscrossing a nation carrying a brand on her back — and the capital of pancakes in the whole state of Texas bears the weight of that story.

That's Lillian Richard.

What the marker says

Born in the Fouke community in 1891, Lillian Richard was one of eleven children of Derry and Cornelia (Washington) Richard. In 1910 she moved to Dallas, working initially as a cook. In 1925 she accepted a position with the Quaker Oats Co. Portraying "Aunt Jemima," a character from an 1875 song later popularized in minstrel shows, radio programs and movies. Lillian was one of several african-american women who traveled the country promoting Aunt Jemima brand pancake mix. Her career with Quaker Oats lasted 23 years until she suffered a stroke and returned to Fouke. She died in 1956 and was buried in Fouke Memorial Cemetery. Because of her legacy, in 1995 the texas legislature named Hawkins the "Pancake Capital of Texas."

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