Texas Historical Marker

Near Route of the Coronado Expedition

Farwell · Parmer County · placed 1969

Strange But True

Hear Duane tell it

Parmer County, Texas

Duane's take

Here's how the official marker tells it, and I'll do my best to do it justice. Way out in Parmer County, you're rolling through land that sits near the route of one of the grandest wild goose chases in the history of North America. We're talking about the Coronado Expedition — one of Spain's first great explorations of this continent — and it started with a story that would have made any man saddle up and ride.

The story of Quivira. A city where the ruler, they said, ate from plates of gold. Gold plates.

Just sitting there, waiting to be found. Well. You know how those stories go.

The expedition set out from Mexico in April of 1540, and the route brought them across into Texas at or near what is now Parmer County — right around where you're driving this very moment. Leading the whole operation was Francisco Vazquez de Coronado, riding out on orders to investigate reports of great wealth among the native peoples. At some point after entering Texas, Coronado made a decision.

He and thirty-six men peeled away from the main group and pushed north on their own — a smaller party, moving faster, chasing that golden rumor harder. Then the summer of 1541 arrived. They found Quivira.

Right there on the present Kansas-Nebraska line. And Quivira was... an ordinary Native American village. No gold plates.

No gleaming ruler. Just a village. They spent the winter of 1541 into 1542 out there, and then the group turned around and rode back to Mexico.

Francisco Vazquez de Coronado had crossed into Texas, split off with thirty-six men, ridden all the way to the Kansas-Nebraska line, and found exactly what the land had been all along — real. Sometimes the road takes you a thousand miles just to show you the truth it could've told you at the start.

What the marker says

One of the first explorations of North America by Spain, the Coronado Expedition began in Mexico in April of 1540 and crossed into Texas at or near present-day Parmer County. The party, led by Francisco Vazquez de Coronado, was sent to investigate reports of great wealth among the native peoples. In one city, Quivira, the ruler reputedly ate from gold plates. After entering Texas, Coronado and 36 men separated from the main group and journeyed north. In the summer of 1541, on the present Kansas-Nebraska line, Coronado found Quivira -- an ordinary Native American village. After the winter of 1541-1542, the group returned to Mexico. (1969)

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